12

million people

According to Swiss Re, group risk policies now provide insurance for more than 12 million people in the UK. In 2016, group death benefit sums assured increased by 4.4%, long-term disability income benefits by 9.1% and critical illness sums assured by 9.0%. (In 2015, the equivalent increases were 5.2%, 4.2% and 11.4% respectively).

51%

Half (51%) of those surveyed agree ‘Serious Illness Support’ would more clearly communicate what Critical Illness Cover does, while a third (33%) say the same for ‘Employee Illness Support’. One in ten (11%) didn’t feel a name change was needed

19%

Research* revealed by Group Risk Development (GRiD) shows that cancer and other acute medical conditions account for nearly one in five (19%) long-term absences among employers. Indeed, cancer is the main cause of claim across all group risk products (employer-sponsored life assurance, income protection and critical illness benefits)

7.3%

According to the Swiss Re Group Watch 2017 report, the encouraging growth in critical illness (CI) policies and members continued with the number of people insured increasing by 7.3% and sums assured by 9.0%. The number of in-force policies increased by 8.1%.

seven

Experience from the 7 Families media campaign has shown the power of stories, and making messages personal to the individual can have a big impact to improve insurance awareness.